At City Furniture I was responsible for concepting themes and photoshoots, securing talent and locations, flowing the pagination, directing the photography team, working with designers on layout, and ensuring the highest quality final output on press.
Between 2015 and 2020 we increased the number of catalogs produced each year from two to eight. Average page count increased from 36 to over 120. Direct sales from catalog also increased, with the highest sales per book in 2015 standing at $3.5 million to 2019 where our Holiday catalog produced over $26 million.