The Luxury at Every Level campaign was one of the first projects I worked on with the Creative Director City Furniture. The concept was to style out a bedroom, living room, and dining room at three different price points. The price points were $1000, $5000, and $10000.
I put together the mood boards for the Creative Director to share with the photographer and stylists. The lighting and set design were meant to abstract the furniture from its environment, helping the viewer fully realize the amount of furniture able to be purchased at each price point. The furniture styling needed to reflect this concept, and it was similarly abstracted.
The Luxury at Every Level campaign won an American Web Design Award from Graphic Design USA in 2016.