The Creative Director and I conceptualized unique personalities for a few of the new furniture collections introduced at City Furniture. The Viceroy was a modern collection of furniture, with clean lines and sharp edges, but it also included natural, raw materials.
The Viceroy Collection was inspired by the downtown lofts of New York City blended with a sub-tropical South Florida lifestyle. A blend of the structured modern city scape with the organic, fractal forms of our sub-tropical home.
The visual aesthetic of the images pair with the hard, clean lines of the furniture collection. The color grading matches the subtle under tones of the furniture.
After photographing the collection, I was tasked with presenting the collection to our creative team. The mood board incorporated elements from fashion designer Stephen Sprouse, photographer Chris von Wangenheim, and artist Antonio Lopez. The quotes help communicate the visual imagery.